Tax Deductibility for Private Health Insurance
Solution:
Step 1: Data-Driven Policy Advocacy
– Conducted an impact study on the economic benefits of expanding deductibility.
– Prepared comparative analysis of tax policies in EU countries.
Step 2: Government & Parliament Engagement
– Sent 200+ position papers and held 70+ meetings with decision-makers.
– Engaged with five institutions: Government, Ministry of Finance, Ministry of Health, Financial Supervisory Authority, and Parliament.
Step 3: Industry Mobilization
– Partnered with business associations and think tanks to amplify pressure.
– Engaged 20 key journalists in a targeted media campaign.
Results:
- Law passed: Deductibility increased from €250 to €400 per year per person.
- Extended tax benefits to individuals, not just employers.
- Boosted private health insurance in Romania, reducing the burden on public healthcare.
- Client: UNSAR (Insurers’ Association)
- Year: 2016
- Challenge: Romania had one of the smallest private health insurance markets in Europe. A major roadblock? Low tax deductibility—only €250 per person per year was deductible, discouraging employer-funded plans.